This summer, the frozen desserts category is set to receive a luxurious makeover as Gü Desserts introduces its innovative new line of frozen sundaes, exclusively at Waitrose. The range features three decadent flavours and will be available from 9th June 2024.
The new Gü frozen sundae range is available from 9th June 2024.
Gü Desserts will now be available in two categories: chilled and frozen. As the pioneer and undisputed best-selling brand in the premium chilled desserts category, this expansion is expected to have a significant impact on the market.
Gü’s entry into the frozen dessert category is driven by a notable 12% increase in home indulgence over the past three years, reflecting a shift towards premium in-home experiences (Attest 2024). Furthermore, 58% of UK consumers are planning to reduce their dining-out expenses due to ongoing economic pressure, which has heightened the demand for luxurious home-based treats (KPMG 2024).
Emma Heeney, Senior Innovation Manager at Gü, comments: “Gü is thrilled to introduce the new frozen sundae range, which opens up exciting opportunities for innovation. These individual indulgent treats address a gap in the freezer aisle typically dominated by family-style desserts. Crafted by Gü Master Pâtisserie Chef Fred Ponnavoy, these sundaes can be savoured straight from the freezer or after a brief wait of ten minutes for the most indulgent texture and flavour. This versatility allows customers to enjoy the perfect Gü experience whenever the craving strikes.”
The Frozen Sundae Range, created and introduced by Fred Ponnavoy, Gü Master
Patisserie Chef: “We set out to create a new indulgence experience like never before with our sundaes, overflowing with our signature luxuriously smooth French salted caramel. As masters of sweet temptations, we’ve crafted frozen delights that we believe redefine dessert. Our premium ingredients ensure exceptional flavour, whilst innovative textures add an extra layer of delight.”
Double Salted Caramel & Mascarpone Sundae – Enjoy letting each layer slowly melt in your mouth with frozen salted caramel crème, creamy smooth mascarpone, and our signature French butter salted caramel that stays gooey when frozen, all topped with a sprinkle of Speculoos biscuit for a stunning contrast in textures.
Caramel, Chocolate, and Hazelnut Sundae – Savour the lush combination of biscuit sprinkles, velvety hazelnut chocolate ganache, and creamy mascarpone layered with gooey salted caramel. A dream for nut and chocolate lovers, this sundae mixes crunch with velvety layers, creating a moment of true indulgence.
Clotted Cream and Chocolate Crunch Sundae – Capture all the layers on one spoon as you dive through chocolate biscuit sprinkle, sumptuous clotted cream, and hidden crunchy chocolatey pieces, all sat on a layer of gooey salted caramel. Ideal for those who love their desserts with a bit of crunch, this sundae combines traditional flavours in an innovative way.
Charlotte Brown, Senior Brand Manager at Gü, comments: “Launching exclusively with Waitrose this June allows us to debut our frozen treats in a setting that is known for its discerning shoppers and emphasis on quality. This partnership will pave the way for broader distribution later this year, perfectly aligning with our strategic goals to create more at-home indulgent moments with Gü.”
The frozen range will be available at 253 Waitrose stores nationwide starting June 9, 2024, with plans for broader distribution across other major UK retailers in late summer.
RSP £6 for a pack of four ramekins, with an exclusive launch promotional price of £4 (10th June – 2nd July 2024).
