Prohire Supplies Tractor Units To S W Group Logistics.

Commercial vehicle contract hire and fleet management company, Prohire Limited is supplying a further 14 tractor units to third party logistics company, S W Group Logistics. The first seven vehicles went into operation in January with the balance being delivered in March.

The DAF XF480 6×2 tractor units have been supplied on a 36-month contract term by Prohire, including full maintenance, tyre replacement and relief vehicle provision. The vehicles are FORS silver and Crossrail compliant and include numerous operational and safety features, including the latest generation drivetrain for optimum fuel efficiency, adaptive cruise control and a full health and safety catwalk. The SuperSpace cabs have luxury seats and Truckphone with Bluetooth connectivity.

Barry Smith, Fleet Manager at S W Group Logistics, explained, “We chose the higher vehicle specifications for our fleet to help drive sales as we have definitely found that a smart efficient truck fleet, offering reliable service wins us contracts. It also provides us with some future proofing as the industry evolves, as well as allowing us a better margin at the end of the contract because the vehicles have a higher residual value.

“High specs are also a driver recruitment and retention tool. The S W Group Logistics team appreciate a smart-looking vehicle that is regularly maintained, and the overall vehicle presentation attracts new staff.”

S W Group Logistics is a third-generation family company and has been trading for over 60 years. It offers third party logistics as well as warehousing and pick pack operations, delivering goods anywhere in the UK and Europe. It has six depots across the UK, over 65 vehicles and an annual turnover of over £17 million.

Barry added, “We have trialled many vehicle manufacturers and a number of suppliers to find which one worked best for our needs and both DAF and Prohire are well embedded into our business. Like all other transport firms, we are having to diversify to cover the increasing costs of fuel, insurance and more environmentally-friendly vehicles, which is why we have chosen Prohire to provide us with our fleet vehicles.

Prohire offers a complete package from initial rental to breakdown cover and maintenance at very competitive rates. The vehicles are regularly maintained, any downtime for maintenance can be scheduled in advance and any breakdowns are swiftly covered by standby vehicles, delivered anywhere in the country.”
Andrew Morley, Group Sales Director at Prohire who concluded the deal with the S W Group Logistics commented, “Prohire works well with S W Group Logistics and it is delighted to be supplying new vehicles. “S W’s strapline is “Committed to Service” and it’s important to Prohire to align its values and culture to that of such a longstanding and valued customer.”

Prohire supplies commercial vehicles and full fleet support services to a wide range of business sectors including foodservice and catering, chilled food and pharmaceuticals, builders’ merchants, leisure retail and the brewing industry as well as to specialist logistics companies.

For further details about Prohire Limited’s services please contact: 08432 909 089 or email

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