Europe’s fastest-growing plant-based meat company, Heura, has announced Packaging 3.0, an overhaul for its refrigerated products. The packaging for Heura’s chilled products now comprises of 3 parts: a 92% R-PET tray, a plastic film and an FSC-certified cardboard sleeve.
With the new packaging offering increased strength and durability, the update sees the chilled products evolve their 2.0 packaging format, which featured cardboard packaging with a plastic seal. Creation of the new R-PET packaging sees 75% less renewable energy used, 50% less use of fossil fuels, 44% less non-renewable energy used, 40% less emissions of polluting gasses used and 14% less water consumption. Full impact results of the packaging can be found here.
Heura co-founder, Marc Coloma, said of the R-PET packaging launch: “We cultivate a growth mindset at Heura, and it was clear that we needed to take action to improve our packaging in order to continue as a mission-driven company. We will continue to make data-driven decisions that enable us to take the greatest steps throughout our ever-evolving sustainability journey.”